Drink now or wait?
https://ift.tt/2oRIaW7 For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown. Athan Zafirov's Medium Athan Zafirov's Wordpress Athan Zafirov's LinkedIn
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Budget CDP, Perrin does not disappoint.
https://ift.tt/2o5rWIl For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown. Athan Zafirov's Medium Athan Zafirov's Wordpress Athan Zafirov's LinkedIn
Shirvington Shiraz 2008
https://ift.tt/2oMyjRr For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown. Athan Zafirov's Medium Athan Zafirov's Wordpress Athan Zafirov's LinkedIn
2019 grapes and bottlings for cellaring
Hello wine-people. My wife and I want to start buying our friends bottles of wine the year their children were born for ageing until they’re (their children...) are 21. Though my wife and I are white wine drinkers, my gut tells me red is the way to go (though happy to have suggestions to the contrary!). So what this year is looking like it’ll age well for 20-odd years? We’re in the UK so ideally something available here would be awesome... budget is around £40/50USD. For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown. Athan Zafirov's Medium Athan Zafirov's Wordpress Athan Zafirov's LinkedIn
Is "Charbono" good for beginners?
https://ift.tt/2oCy2jN For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown. Athan Zafirov's Medium Athan Zafirov's Wordpress Athan Zafirov's LinkedIn 9/30/2019 Sorted 9 tons today of 113 115 and 777. Beautiful day to sort wine in the Willamette Valley at Roots Winery. - The Athan Zafirov Wine BlogRead Now
Sorted 9 tons today of 113, 115 and 777. Beautiful day to sort wine in the Willamette Valley at Roots Winery.
https://ift.tt/2mWmvvk For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown. Athan Zafirov's Medium Athan Zafirov's Wordpress Athan Zafirov's LinkedIn
Reorganizing my wine :)
https://ift.tt/2nRkX5U For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown. Athan Zafirov's Medium Athan Zafirov's Wordpress Athan Zafirov's LinkedIn
Haul from a week-long trip to Piedmont
https://ift.tt/2mj0MNJ For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown. Athan Zafirov's Medium Athan Zafirov's Wordpress Athan Zafirov's LinkedIn 9/30/2019 Hey wine pros! Here's my best advice for selling wine in a tasting room. - The Athan Zafirov Wine BlogRead Now
Hey wine pros! Here's my best advice for selling wine in a tasting room.
It's busy season right now, and I'm sure my fellow wine pros who work in tasting room/direct-to-consumer sales have sales goals and membership signup quotas they're trying to meet. I've sold a lot of wine in my career. Shit, I sold a lot of wine today. And, after a ton of trial and error, I found there's only one way to convince a guest to walk home with a case (or four): Don't focus on the wine. Focus on the guest.So many wine pros make the mistake of trying to geek out about the wine, but if you're just repeating a well-rehearsed spiel you'll have a hard time selling. Almost no one cares about wine the way you care about wine. I bet that a detailed tasting note has never gotten you laid. Wine is incredibly personal. If you want to sell wine to a guest, it helps to know why they've decided to trek across the state/country/world to visit you at your winery. Questions to ask your guestsForge a genuine connection with your guests by asking them questions and getting to know them. Here's a list of questions to use as a jumping off point:
Remember to listen more than you talk. Good topics of conversationFinding a (non wine-related) topic of conversation can help you connect with your guests and sell more wine. Here are topics that tend to work for me:
People love to give advice, so when I find out that a guest has an obsessive passion I ask them to give me their best advice for n00bs. I've learned a lot of interesting shit this way. Recommend other wineriesSince I live in wine country and I use the fuck out of the comped industry tasting perk, I have a lot of favorite local wineries. When a guest tells me they love Zinfandel, I make sure to recommend Chase Cellars, Joseph Swan, and Robert Biale. When they ask about Merlot, I tell them they have to check out Robert Sinskey, Pride Mountain, and Frog's Leap. This is legit helpful to your guests: you know more about wine than they do, and they're visiting your winery because they want to learn more about wine. If they've got a gap in their schedule and you know of a winery you think they would like, offer to make a call to try and get an appointment for them. Admittedly, this works better once we get out of busy season. Closing the saleI like to ask for the sale, but my sales are worse when I do this by saying "is there anything I can send home with you today?" I've found the best way to approach asking for the sale is as follows:
Look, I know that not everyone is going to buy wine from me, but I treat every person like they've already bought a case of wine. Buyers want the buying process to be clear, so I make it as clear as possible. This is the point where I'm all business – but since I've already formed a relationship with the guest, it doesn't come across as salesy. Your company provides you with business cards for a reason.And it's not just so you can get comp tastings at other wineries. When a guest drops a bunch of money on a large wine order, bring them your card when you bring them their receipt. Tell them that you'd be happy to answer any questions they might have about upcoming vintages, and that they're welcome to email you if they need to stock up. Offer to help them with recommendations for their next trip to insert geographical location. Sometimes, I write my (professional, wine-related) Instagram handle on my business card in pen. It helps my guests get in contact with me even if I switch jobs (not that I'm planning to, since I've currently got my dream gig). But, more importantly, it's a great way to network. TLDR
Good luck out there, fellow nerds. If any of you are currently working as tasting room staff in the Napa Valley, feel free to send me a message if you want to connect professionally. And AMA if you have any questions about tasting room sales, I'm happy to answer them. For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown. Athan Zafirov's Medium Athan Zafirov's Wordpress Athan Zafirov's LinkedIn 9/30/2019 My late grandfather made homemade apple wine in 1991. My mother found a bottle of it in a shelf of a barn whilst cleaning the barn and last weekend we drank it and was surpised how good it was! My first 30yo vintage wine! - The Athan Zafirov Wine BlogRead Now
My late grandfather made homemade apple wine in 1991. My mother found a bottle of it in a shelf of a barn whilst cleaning the barn and last weekend, we drank it and was surpised how good it was! My first 30yo vintage wine!
https://ift.tt/2md7lRU For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown. Athan Zafirov's Medium Athan Zafirov's Wordpress Athan Zafirov's LinkedIn |
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Novembre 2020
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